PROJECT

Logo & Branding

TIMELINE

Dec 2024 - Jan 2025

TOOLS

Figma

Adobe After Effects

SKILLS

Brand / Logo Design

Animation

01 PROJECT BACKGROUND

My friend Amin is a new DJ performing house music sets in San Francisco, and he wanted a logo that visually captured his unique style and the energy of his music. He needed branding that felt modern, sleek, and immersive—something that would stand out in event promotions, social media, and merchandise.

The final logo features a bold, blocky sci-fi-inspired typeface enclosed within a sleek oval shape, reinforcing a futuristic and high-energy aesthetic. The all-black color scheme adds a minimalist yet powerful presence, making it adaptable for different mediums. The sharp, modern typography reflects Amin’s dynamic approach to house music—seamlessly blending basslines, smooth transitions, and an electrifying club atmosphere.

By focusing on clean aesthetics and strong visual appeal, this logo helps establish Amin’s brand in the competitive DJ scene, setting the tone for his growing presence in San Francisco’s house music community.

02 INITIAL SKETCHES

After understanding the vibes of the project and the needs of the client, I start the brainstorming process by creating some mockups in Procreate. These were some of my initial ideas before moving forward with the final design.