Kiraku’s redesigned website is a digital experience crafted to enhance customer engagement by showcasing the authenticity of Kiraku’s Japanese Izakaya dining. The redesign simplifies navigation, highlights the restaurant’s rich history and culture, and provides a seamless way for users to explore the menu and make reservations, creating an intuitive and visually appealing platform.
ROLE
UI/UX Designer, Branding
PROJECT
Web Design
TIMELINE
Oct 2024
SKILLS
UI/UX, Prototyping
01
The Problem
Kiraku, a popular upscale Japanese Izakaya in Berkeley, CA, offers an authentic dining experience, but its existing website did not effectively capture the richness of its food, history, and culture, making it difficult for customers to navigate and engage with the restaurant online.
02
The Solution
Kiraku’s redesigned website brings the authenticity and richness of Berkeley’s renowned Japanese Izakaya restaurant to life. By focusing on a seamless user experience, the redesign simplifies navigation, highlights the restaurant’s cultural heritage, and provides an intuitive way for customers to explore the menu, learn about Kiraku’s history, and make reservations. This project emphasizes visual appeal and storytelling to create an engaging online presence that reflects the upscale dining experience Kiraku offers.
03
Project Goals
I began creating a lo-fi designs of each page, blocking out spacing and layout in grayscale.
04
Target Demographic
People who appreciate authentic Japanese Izakaya dining experiences and want to explore cultural richness.
Individuals seeking a seamless, visually appealing website that enhances their dining decision-making process.
Those who value insights into a restaurant's history, culture, and culinary philosophy.
Customers who enjoy upscale dining and prioritize user-friendly technology for discovering menus and making reservations.
People interested in supporting local, high-quality establishments that emphasize authenticity and tradition.
There’s more to explore
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