PROJECT

Web Design

TOOLS

Figma

TIMELINE

Oct 2024

SKILLS

UI/UX

Prototyping

01 PROJECT BACKGROUND

Kiraku, one of my favorite upscale restaurants in Berkeley, CA, is an authentic Japanese Izakaya experience. It’s a popular restaurant, but I felt that their website didn’t match the authenticity and richness of their food, so I redesigned their website. The purpose of the redesign is to simplify the customer’s experience and highlight the restaurant’s history and culture.

The focus for this website was placed on visual appeal and emphasizing the restaurant’s cultural background to achieve a seamless, finished look in order to better promote the restaurant.

02 TARGET DEMOGRAPHIC

  • People who appreciate authentic Japanese Izakaya dining experiences and want to explore cultural richness.

  • Individuals seeking a seamless, visually appealing website that enhances their dining decision-making process.

  • Those who value insights into a restaurant's history, culture, and culinary philosophy.

  • Customers who enjoy upscale dining and prioritize user-friendly technology for discovering menus and making reservations.

  • People interested in supporting local, high-quality establishments that emphasize authenticity and tradition.